Social business is a cause-driven business. In a social business, the investors/owners can gradually recoup the money invested, but cannot take any dividend beyond that point. Purpose of the investment is purely to achieve one or more social objectives through the operation of the company, no personal gain is desired by the investors. The company must cover all costs and make profit, at the same time achieve the social objective, such as, healthcare for the poor, housing for the poor, financial services for the poor, nutrition for malnourished children, providing safe drinking water, introducing renewable energy, etc. in a business way.

The impact of the business on people or environment, rather the amount of profit made in a given period measures the success of social business. Sustainability of the company indicates that it is running as a business. The objective of the company is to achieve social goal/s.


Social entrepreneurs, beyond the glory of coming up with an amazing product and service, are highly inspired by the people they are trying to assist. Their products and cutting edge solutions are a response to problematic issues in society no matter the sector.


Social innovators are always looking for solutions to pressing societal issues . As a result, they have to come up with new, sustainable and inventive ways to respond to these issues. Social enterprises find ways to help people and these solutions should be long term.


Some social entrepreneurs are purely not for profit and so have to think outside of the box to ensure they are making waves in the community. This can't be done alone. You have to look at others who might have the expertise to take your efforts further so you can get in formation.


If you are not really into it, you are likely going to harm the people you are trying to save. So, if you know you care about business and driving social change concurrently more than pizza, you probably are a Motherland Mogul and a social entrepreneur.

Profit and Impact

Social entrepreneurs are establishing ventures that fall in the middle of the continuum, between pure financial and pure social returns. These innovators are striving to create "blended value", a non-divisible combination of financial, social and environmental value that in turn generates blended returns.